Services & Packages tailored to you

Strategic marketing isn’t about doing more — it’s about doing what matters.

At Balance Point Marketing, I help businesses connect strategy with execution so every marketing move supports growth. Whether you’re launching a product, repositioning your brand, or refining your message, I build clear, actionable strategies that lead to results.

My approach is strategy-first and built for focus — aligning your marketing with business goals for less chaos and more clarity.

Our offerings focus on:

  • Strategy Review & Roadmap: Assess your current marketing and chart a clear growth path.

  • Brand & Marketing Strategy: Build scalable foundations for your marketing success.

  • Go-To-Market & Product Positioning: Launch or reposition with confidence.

  • Content & Digital Strategy: Craft messaging that engages and converts.

  • Fractional CMO & Leadership: Access senior marketing expertise without full-time costs.

Services designed to meet you and your business where you’re at — and take you to where you want to go.

From one-off strategy sessions to ongoing leadership, my services are built to match your stage of growth and your goals. Whether you need a focused review, a structured roadmap, or a marketing leader to guide your team, you’ll find the right fit below.

Marketing strategy & execution

I provide the strategic planning needed to bridge the gap between your overall business goals and practical marketing actions for:

  1. Small businesses and founder-led companies who need clear, practical marketing plans

  2. Growing B2B businesses that need structured, scalable marketing.

Fractional Marketing services

These leadership services provide experienced guidance to keep your marketing strategic, efficient, and results-driven:

  1. Senior marketing leadership — support for businesses that need seasoned strategic expertise without a full-time hire.

  2. Special project delivery — Focused support for projects like new product launches or brand repositioning.

Marketing Mastery pathways

Designed for small businesses and founder-led companies, these programmes & resources will support you to find your balance.

  1. The Guide: A clear, practical roadmap with tools and insights you can use immediately.

  2. The Programme: Interactive workshops that bring the guide to life and support you step-by-step.

Coming soon!

Not sure where to start?

The first step is always The Starting Point – a no-pressure chat to get to know each other, understand your business goals, and see if we're the right fit. It's your chance to share where you're at and what you're aiming for, and I'll let you know how I can help. From there, I'll recommend the best next steps to move things forward.