The Balance Point Marketing Guide.
Pre-order now!
The Balance Point Playbook is a practical marketing guide designed for small business owners who want to market with purpose — without the stress, guesswork, or noise.
Inside, you’ll find a clear roadmap that breaks marketing into four focused stages, with tools, templates, and insights you can put to work straight away.
It’s built from real conversations, challenges, and wins from small business owners — people who’ve been exactly where you are.
Whether you’re starting out or scaling up, this guide helps you cut through the noise, build momentum, and grow your business with confidence and clarity.
Find your Balance Point — where your values, goals, and marketing finally align..
What’s inside?
The Balance Point Playbook breaks marketing into four focused sections — each one building on the last to create a complete, practical strategy for your business.
Foundations — Get clear on your brand, audience, and offer so every message feels intentional.
The Marketing Ecosystem — Build your toolkit: brand, pricing, positioning, content, customer experience, digital, social and much more.
Growth and Momentum — Explore how to scale through referrals, partnerships, PR, paid activity and long-term planning.
Money, Measurement & Metrics — Learn to track what matters, spend wisely, and measure success with confidence.
Each section includes practical examples, templates, and real-world insights you can apply straight away — no jargon, no fluff, just marketing that finally makes sense.
The guide is available to purchase on its own for $160 or as part of a package with the workshops. For more information please reach out below.
Workshops that bring it to life.
The Marketing Mastery Workshop Series helps you turn marketing theory into real-world action — with expert support, live feedback, and a collaborative space to learn, test, and grow.
Each 2.5-hour session is practical, interactive, and designed for small business owners who want marketing to finally make sense. You’ll build clarity, confidence, and consistency — one focused workshop at a time.
How it works
You can take part in one session or the full five-part series — depending on where you need the most help. Together, they create a complete, connected system for small business marketing success.
Workshops launch February 2026, with special launch pricing and bundle options available (details coming soon).
The 180-page Marketing Mastery Guidebook is available to purchase separately or included in the full series.
For detailed information about the workshop, download me!
The Balance Point workshop series
Your P.O.I.N.T. to better marketing — Plan, Own, Increase, Nurture, and Tech.
Five connected workshops that guide you from planning to execution, helping you find balance between strategy, creativity, and action.
Plan your marketing: goals, strategy & structure
Plan your marketing with purpose. Define goals, clarify your audience, and create a strategy that turns vision into direction.
Own your brand & content: purpose, messaging and storytelling
Build a consistent brand voice, refine your message, and plan content that connects and converts.
Increase your digital visibility: online presence, SEO & digital best practice
Learn practical SEO, boost your presence, and choose the right digital channels for your business.
Nurture and grow: scaling activity, partnerships, & paid ads
Building on your foundations, identify new opportunities, and scale sustainably without the burnout
Tech, tools & tracking: tools, tracking & AI to make marketing easier
Simplify your marketing with smarter systems. Use tools, automation, and AI to save time and keep your strategy on track.
Each workshop complements a section of the Marketing Mastery Guidebook — helping you apply what you learn, step by step, with the chance to ask questions and get tailored support.
Book your spot or pre-order the guide today.
Workshops are live and ready to book — secure your place now or grab the full 180-page guide to start building your marketing momentum.
