The Story behind the strategy

Welcome! I’m Mel, a degree-qualified marketing strategist who believes that marketing isn’t just about selling - it’s about connection.

For me, marketing is more than just campaigns and conversions; it’s about building bridges between brands (like yours) and the people they’re meant to serve.

This page is where you’ll get to know the why behind my approach - the purpose, the passion, and the story that drives me to help businesses create authentic, lasting connections.

How It Started

I’ve been in marketing for 20 years, a journey that began when I first studied it at university, earning myself a BA (Hons) degree in Marketing and Business IT. What started as an interest in business and communication quickly evolved into a passion for strategic marketing. I realised that marketing brought together my love for creativity, problem-solving, and making a real difference. The dynamic mix of strategy, creativity, and measurable results drove me as much then as it does now.

Since then, I’ve built my career working across various industries, partnering with global brands, small businesses, and growing companies. I’ve learned that the most effective marketing begins with a clear strategy and a creative approach to solving problems. Whether it’s crafting a compelling brand story, optimising a marketing plan, or driving customer engagement, I love helping businesses unlock their potential through thoughtful, results-driven marketing.

So thats me, here to help you to connect the dots with your brand and marketing.

Why I started by own business

I started my own consultancy because I noticed a common problem: many businesses without big marketing teams or budgets were missing a clear marketing plan. They felt overwhelmed, spent time on things that didn’t move the needle, or tried random tactics that just didn’t add up.

I knew I could help by creating simple, practical marketing plans that put strategy first. Whether you want to run them yourself or have me help bring them to life, my goal is the same: to take the mystery out of marketing and give you clear, actionable steps that deliver real results.

One of the ways I connect with my audience is through writing. Storytelling, in my opinion, is the most powerful way to engage and create lasting connections. I love writing articles that resonate, inspire, and drive action. If you’d like to explore more of my opinions and insights on marketing and strategy, and other life hacks, check out my blog…

“People don’t buy goods and services. They buy relationships, stories & magic ”
— Seth Godwin

What I do

I help businesses focus on what really matters — balancing brand strategy with effective marketing execution.

A strong brand shapes your marketing, while customer insights and business goals guide every decision. Together, we create a marketing plan that’s clear, aligned, and built to deliver results.

I work with businesses that are:

  • Scaling up and need a structured marketing plan

  • Launching new products & want expert go-to-market support

  • Rebranding or repositioning & need a clear brand message

  • Female founders building purpose-driven brands

Let me help you find the right balance

Marketing success doesn’t happen by chance - it happens by design. I deliver strategic, results-driven marketing solutions that help businesses cut through the noise.

I offer tailored packages designed to meet the unique needs of your business. Take a look at my Services Page or reach out!