The Story behind the strategy
Welcome! I’m Mel, a creative marketing strategist who believes that marketing isn’t just about selling - it’s about connection.
For me, marketing is more than just campaigns and conversions; it’s about building bridges between brands (like yours) and the people they’re meant to serve.
This page is where you’ll get to know the why behind my approach - the purpose, the passion, and the story that drives me to help businesses create authentic, lasting connections.
How It Started
I’ve been in marketing for 20 years, a journey that began when I first studied it at university. What started as an interest in business and communication quickly evolved into a passion for strategic marketing. I realised that marketing brought together my love for creativity, problem-solving, and making a real difference. The dynamic mix of strategy, creativity, and measurable results drove me as much then as it does now.
Since then, I’ve built my career working across various industries, partnering with global brands, small businesses, and growing companies. I’ve learned that the most effective marketing begins with a clear strategy and a creative approach to solving problems. Whether it’s crafting a compelling brand story, optimising a marketing plan, or driving customer engagement, I love helping businesses unlock their potential through thoughtful, results-driven marketing.
So thats me, here to help you to connect the dots with your brand and marketing.
Why I started by own business
I launched my own consultancy because I saw a gap - companies without massive marketing budgets were missing out on strategic direction. They were either overwhelmed, wasting time on things that didn’t push the dial, or relying on scattered tactics that weren’t working because there wasn’t a clear plan.
I knew I could help change that by offering businesses practical, strategy-first marketing plans. Whether they execute it themselves or work with me to bring it to life. My mission is to take the mystery out of marketing and provide clear, actionable frameworks that drive real results.
One of the ways I connect with my audience is through writing. Storytelling, in my opinion, is the most powerful way to engage and create lasting connections. I love writing articles that resonate, inspire, and drive action. If you’d like to explore more of my opinions and insights on marketing and strategy, and other life hacks, check out my blog…
“People don’t buy goods and services. They buy relationships, stories & magic ”
What I do
At Balance Point Marketing, I help businesses bridge the gap, and find the right balance between brand & marketing strategy and execution - because success isn’t about doing more, it’s about doing what matters.
A strong brand shapes your marketing efforts, while customer insights and company goals guide your strategy. By balancing these elements, I make sure your marketing is aligned to your business goals and results driven.
I work with businesses that are:
Scaling up but need a structured marketing plan
Launching a new product & need go-to-market expertise
Rebranding or repositioning & need a clear brand message
Female founders who want a purpose-driven brand strategy
Let me help you find the right balance
Marketing success doesn’t happen by chance - it happens by design. I deliver strategic, results-driven marketing solutions that help businesses cut through the noise.
I offer tailored packages designed to meet the unique needs of your business. Take a look at my Services Page or reach out!
