Balance Point blog
Where strategy and experience find their balance.
This blog is where big-picture thinking meets the day-to-day realities of marketing, business, and corporate life. It’s not just about frameworks and tactics - it’s about the challenges, the wins, the lessons learned, and the moments that not only shape this industry, but my place in it!
The rise of fractional CMO’s
The Rise of the Fractional CMO – Does It Really Add Up?
The demand for Fractional CMOs is rapidly growing – but why? More and more businesses are discovering the benefits of bringing in senior marketing expertise on a flexible, cost-effective basis.
The power of podcasts.
As a long-time listener and fan, I’ve seen podcasts grow from a niche medium into an influential force, capturing attention and trust worldwide.
Whats the greatest story you’ve written?
Getting a job in this current climate is tough. A mixture of luck and determination with a pinch of who you know. One of the things you can control is your resume.
If video killed the radio star….
If video killed the radio star, is industry experience is killing the marketing star
Networking to get a job
The most common advice I’ve been getting when job hunting is how important networking is. A thought that used to put me on edge. My brain instantly took me to having to attend lots of events to speak to strangers. As a marketeer, I tended to let the sales team “work the room” while I comfortably facilitated from the sidelines.
The power of a story well told
Marketing "magic" like this is a shining reminder of what happens when we pair authenticity with purpose. Curious to see how Wicked is following the rules of great marketing? Read my take on it in my latest article.
