Marketing strategy & execution support

Clarity, direction, and a plan to grow.

We work with two types of businesses - city scale-ups and small, founder-led companies - who know they need better marketing, but not sure how or what or where to start.

Each project starts with a free 30 minute Balance Point Starter Call, to help you work out what support level makes the most sense for your stage and goals.

Small Business & Founder-Led Marketing

For founders and small business looking for clarity, direction, and a focused marketing strategy.

Why it matters:

  1. Many founders struggle with where to focus their marketing efforts.

  2. Without clear brand messaging, it's hard to attract the right audience.

  3. Small teams often lack structured marketing plans to scale effectively.

Choose your level of support — start with a quick health check, move to a growth plan, or get ongoing guidance to put it all into action.

Three points of difference - which one are you?

Starting Point: Marketing Health Check

  • Review of your current efforts across brand, content, and channels

  • Practical suggestions and small wins to get things moving

Tipping Point: Growth Blueprint

  • A clear plan to align your marketing with your business goals

  • Messaging advice, content planning, and customer engagement strategies

  • Access to a Support Guide to help you implement

Steady Point: Guided Growth

  • 1:1 support across content, campaigns, and brand visibility

  • Regular reviews and accountability

  • Tools, templates and tactics to make your marketing work harder

Growing B2B Business

B2B Marketing & Brand Strategy

For established businesses looking to scale, refine positioning, or launch a new product. This offering focuses on building structured, effective marketing strategies that align with your business objectives.

Why it matters:

  1. Many businesses have fragmented marketing efforts that don’t tie back to a clear strategy.

  2. Lack of a defined brand positioning & messaging weakens market impact.

  3. Without a strong go-to-market plan, product launches will fall short.

Three points of difference - Each one can be tailored to your specific needs:

Starting Point: Strategy Review

  • A full audit of your current marketing performance to identify strengths, gaps, and opportunities.

  • Clear recommendations and a high-level roadmap to guide your next steps.

Tipping Point: Growth Roadmap

  • Deep-dive into your business goals, audience and positioning, with an actionable plan to scale.

  • Channel, messaging and tactical recommendations tailored to your growth stage.

  • Access to a Support Guide to assist with early-stage implementation.

Steady Point: Fractional Leadership (retainer support)

  • Ongoing strategic direction and hands-on support from an experienced marketing leader.

  • Weekly check-ins and real-time adjustments to stay aligned with business goals.

  • Close collaboration with internal teams to ensure seamless execution.

These services are tailored specifically to your business size, industry and goals. Pricing is customised to reflect the level of support and scope you need.

Still not sure where to start?

Marketing strategy clarity session

Not sure what to prioritise? Feeling overwhelmed with your marketing?
Let’s cut through the noise and create a focused action plan to move your business forward with confidence.

Who this is for:

  1. Businesses scaling up but needing a structured marketing plan

  2. Founders & teams feeling uncertain about marketing priorities.

  3. Business with a small team and smaller budgets but need help to focus their marketing efforts.

What you get

  • A 90-minute strategy session to identify gaps & opportunities

  • A customised roadmap outlining your next best marketing moves

  • Clear direction on what to focus on (and what to let go of!)

Packages & Pricing:

Packages start from $1,500.

Contact me to arrange a free 30 minute intro call to see how I can help.